Become a Partner

Become a Partner

We value our partnerships

Crafting Connections
At Sherrill Furniture Brands, we cherish our partnerships with retailers and designers, blending design ingenuity with unwavering support for dealers and creatives alike.
Innovation in Collaboration
Enter the realm of custom hand crafted furniture at Sherrill, where inspiration meets innovation at every click. As your chosen furniture partner, we recognize the uniqueness of each project, and we are dedicated to nurturing your growth and elevating your business.
Tailored Excellence
Your success is our priority. Experience a seamless journey on our website, tailored exclusively for dealers and designers. Transform your vision into reality effortlessly—welcome to a world where ease meets excellence with every click.

All Sherrill Brands Under One Roof

Discover unparalleled support and tailored experiences at Sherrill Furniture Brands. From fostering growth to crafting seamless journeys, our commitment to excellence sets us apart. Become a partner where design innovation thrives.

  • Collaborative design innovation
  • Unwavering support for dealers and designers
  • Tailored experiences for seamless transformations
  • Dedicated to fostering growth
  • Commitment to excellence in craftsmanship and service

Request to Become a Partner

What our partners are saying

“Looking for that go-to upholstery line with stylish, on-trend pieces at a great value? Precedent is a winner in that category. They offer a wide variety of frames and fabrics while all being crafted in North Carolina. Their line is easy to work with and their website is very user-friendly. Do yourself a favor and check them out! You won’t be disappointed.”

Shannon Gidney

Designer & Sales Manager
IBB Design Fine Furnishings

“Being a 3rd generation furniture dealer, I along with my family, have had over a 70-year association with Sherrill Furniture Brands. The quality and design of their product truly stands the test of time.”

Bill Rowland

3rd Generation Sherrill Dealer

Nashville, Tennessee

“Being a 3rd generation furniture dealer, I along with my family, have had over a 70-year association with Sherrill Furniture Brands. The quality and design of their product truly stands the test of time.”

Bill Rowland

3rd Generation Sherrill Dealer

Nashville, Tennessee

“Sherrill always delivers high-quality pieces and thanks to their extensive collection, I can always find the perfect piece for our projects.”

Lori Paranjape

Owner and Principal

Mrs. Paranjape Design + Interiors

“We love featuring Precedent in our store! The line offers us bold colors, contemporary patterns, & unique silhouettes paired with the quality we love from the Sherrill family of brands. Precedent has also allowed our store to appeal to a broader demographic with its transitional product line. The ability to custom design many of their pieces has made them a staple within the design division of our store.”

Ashlee Arata

Principal Designer

Old Colony Furniture

“Being a family-owned and operated retail store, we are always looking for quality products to put in our showroom. After touring the factory at Sherrill nearly 40-years ago, there was no doubt in our mind we wanted to add their brands to our lineup. Since then, our relationship with Sherrill has continued to grow making them our top-selling upholstery manufacturer.”

Darren Russell

Russell’s Furniture

Waterford, PA

“We have been partners with Sherrill Brands for over 30+ years. We have filled our floors with Sherrill upholstery, Motioncraft, Precedent, Hickory White, and Sherrill Occasional. The Sherrill team works with us to meet the needs of our customers and we are always pleased with the furniture we received and have sold over the years. We value our partnership with the Sherrill Brands team and plan on continuing to grow together.”

Sue Drake

Director of Merchandising

Gorman's Home Furnishings & Interior Design

“Being an Interior Designer and owning my own business, I choose the companies I use for my projects carefully. I have used Sherrill Brands for over 30 years. They bring attention to detail in their extensive fabric selections and most importantly, their quality and comfort level is superior to every other brand. The different Sherrill Brands (Sherrill, Hickory White, Lillian August, Precedent, and MotionCraft) are wonderful family-owned businesses with the utmost respect in the design industry. I also work closely with my Sherrill rep and he always supplies the sourcing necessary for me to complete each project on budget and on time. He has also become my dear friend. From having the pleasure of meeting Buddy Sherrill many years ago to meeting his great-grandson at the last High Point Furniture Market, it has been a real pleasure getting to know the Sherrill family and having them be a large part of my business and my family.”

Karen Orr

President & Interior Designer

KSE Interiors

Want to become a Sherrill Brands Partner?

Crafting success together. Become a Sherrill Brands Partner—where design
innovation meets unparalleled craftsmanship and service for dealers and designers alike.

Submit Request

Become a Partner

*Submitting this request does not guarantee approval for a direct account with Sherrill Brands.
Please note that we only consider opening direct accounts for businesses with a valid resale certificate for the Interior Design or Retail Home Furnishings trade.